GA4's learning curve, opaque sampling, and EU regulatory pressure have pushed teams to look elsewhere. The two below are the most-adopted alternatives in the SaaSpark catalog — picked because they're maintained, paid (so they're incentivised to stay good), and used by real production teams.
**Plausible** is the lightweight option. **PostHog** is the full-product analytics option. Many teams adopt one for the marketing site and the other inside the product.
Plausible
Lightweight, GDPR-friendly web analytics — no cookies, no banners.
- Category: product-analytics
Why we picked it: Privacy-first by design, no cookie banner needed in the EU.
PostHog
Open-source product analytics, session replay, feature flags.
- Category: product-analytics
Why we picked it: Product analytics + replay if you need more than pageviews.
How we selected these
Every tool in this ranking is in our catalog and has been verified by a human editor. We refresh pricing weekly and re-review the ranking quarterly. See our methodology for the full criteria.